On Monday 19 May 2008, Nintendo Co Ltd launched it's long awaited "Wii Fit" exercise game within the United States. The new game hopes to get the couch potatoes and women to join in on the gaming fun. The Wii gaming console has already become a great hit with kids and man. The new game will cost $90 and comes with balance board that will senses shifts in posture. The Wii Fit will offer over 40 activities in four categories including aerobics, strength training, balance and yoga. It will also track users Body Mass Index and weight and provide nice charts of their progress and provide fitness tips. While Microsoft and Sony have put their focus on high definition, ultra realistic games, Nintendo instead choose the other route of trageting more interactive games, which has been an great nice surprise by the industry and consumer.